Let us take your marketing and sales strategies to new heights.
Recent Projects
Segmentation:
Understanding who your customers really are is critical to developing an effective sales and marketing strategy. As part of a global marketing team, I worked to optimize a product portfolio of services based on developing a deep understanding of who our customers were, what was most important to them, and optimizing the portfolio and messaging to drive increased sales.
Product integration:
Acquiring a new company or product portfolio and integrating it into an existing sales organization can challenge an organization. I led the sales integration of a significant product portfolio into an established commercial organization, ensuring sustainable growth was achieved for the new portfolio without sacrificing the growth of the existing product portfolio.
Awareness Campaign:
Smaller companies without dedicated marketing may lack the knowledge and resources needed to create, maintain, and accurately measure a strategic marketing plan designed to attract new customers and build a sustainable pipeline. I assisted an organization that recognized the need to expand their presence in the market, leading to increased website traffic, inbound inquires, and a sustainable pipeline.
Scaling Multi-Column Chromatography to the Production Suite
https://bioprocessintl.com/author/ramonledoux/
“Process Scale HPLC Purification of recombinant Epidermal Growth Factor” American Institute of Chemical Engineers Conference on Biotechnology, 1987
Our Story
I started Fox Valley Pharma Consultants in 2023 to help life science and biopharma supplier companies develop marketing and sales strategies based on developing a better understanding of their customers and of the markets they serve.
With over 30 years of experience marketing and selling to pharmaceutical and biopharma/biotech companies, I have witnessed first-hand the challenges of creating and executing marketing and sales plans directed towards these markets. Working in both large, multinational organizations and small, start-up companies trying to increase their market presence, I have developed an understanding of what does and does not work in creating and executing marketing and sales plans.
I held laboratory based and process development roles prior to moving into commercial roles in both marketing and sales. As a commercial leader, I have held positions in product and market management, and led regional and global sales and service organizations in both large and small organizations.
Whether you are an established company new to the Life Science market, a new or small organization without a well-defined sales and marketing strategy lacking in resources, or an established company simply looking for an independent review of your current plans, FVPC can be of assistance.
Our Services
Sales
- Organizational planning
- Compensation planning
- Training assessments
- Capital and consumable sales strategy development
- Sales structure optimization
- Global / Strategic Sales programs
Marketing
- Segmentation
- Strategic positioning
- Market assessment and development